Unboxing Content: A Must-Have for E-Commerce Brands

In the fast-paced world of e-commerce, first impressions can make or break a sale. One powerful tool that brands often overlook is unboxing photography and videos. This form of content provides potential buyers with an authentic, visually engaging experience that mimics the excitement of receiving a product firsthand.

Builds Trust: Shoppers want transparency. Unboxing videos and photos reveal what a customer can expect, building trust and reducing hesitation.

Enhances User Experience: According to Think With Google, 62% of people watch unboxing videos before making a purchase. That’s a huge audience that can be influenced by high-quality content.

Increases Engagement: Unboxing videos are among the most shared and viewed content on platforms like Instagram, YouTube, and TikTok. They provide an emotional connection and encourage viewers to interact with your brand.

Boosts SEO and Time-on-Site: Pages with engaging videos have longer visitor retention, which helps your overall SEO performance.

Lighting Is Everything: Use soft, diffused lighting to showcase textures and colors accurately.

Highlight Branding: Make sure your logo, packaging, and brand tone are clearly visible throughout the shoot.

Use Multiple Angles: Show every stage of the unboxing—from the sealed package to the final product display.

Add a Personal Touch: Include a note, sample, or surprise element to delight viewers.

Keep It Short and Crisp: Attention spans are short. Aim for under 60 seconds for videos unless it’s going on YouTube.

Photos work well for Instagram posts, e-commerce websites, and catalogs.

Videos shine on Reels, Stories, YouTube Shorts, and TikTok. Ideally, use both for a multi-platform approach.

High-quality unboxing photography and video content is no longer a luxury—it's essential for e-commerce success. It creates trust, builds excitement, and increases your chances of conversion. If you’re not using it yet, now’s the time to start.