1. Meet Amazon’s Image Requirements
Amazon has specific guidelines for product photos:
Images should be at least 1000 pixels on the longest side for zoom functionality.
The main image must have a pure white background (RGB 255, 255, 255).
The product must fill 85% of the frame.
2. Highlight Key Features
Showcase your product from multiple angles and emphasize its unique features. Use close-up shots to display details that customers might want to see, like textures, materials, or functionalities.
3. Use Proper Lighting
Natural or studio lighting is crucial for professional-looking images. Avoid harsh shadows or overly bright highlights by diffusing the light. A well-lit image ensures your product’s colors and details appear accurate.
4. Invest in Lifestyle Images
Lifestyle images show your product in use, helping customers visualize how it fits into their lives. For example, a kitchen gadget could be shown in action during meal preparation.
5. Include Informative Infographics
Infographics are an excellent way to provide additional information visually. Highlight product dimensions, materials, or benefits in a way that complements your photos.
6. Show Scale and Context
Help customers understand the size of your product by including familiar objects in the frame or showing it in a natural setting.
7. Professional Editing
Post-production is just as important as the shoot itself. Edit images to remove imperfections, adjust colors, and ensure consistency across your product listings.
Why Choose Vishal Parvatkar Photography and Video?
At Vishal Parvatkar Photography and Video, we understand the nuances of Amazon product photography. Our expertise lies in creating images that meet Amazon’s strict standards while enhancing the appeal of your product. Whether you’re a startup or an established seller, we help you stand out in a crowded marketplace.
Final Thoughts
Great product photography can set you apart on Amazon, making your products more appealing and your brand more trustworthy. By following these best practices—or better yet, hiring a professional studio like Vishal Parvatkar Photography and Video—you can create visuals that convert casual browsers into loyal customers.